Man in court for selling replica Oakley sunglasses online

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Darlington Magistrates’ Court

A Man who made more than £1,000 selling replica Oakley sunglasses online from his Darlington home has been prosecuted.

Darlington Magistrates’ Court heard today (Monday, May 9) that Fergal Hague bought the sunglasses for £5 a pair off Ebay, then sold them on at £30 a pair after advertising them as genuine Oakleys.

Trading standards launched an investigation and officers traced the seller of the glasses to a house on Brankin Drive, Darlington, but a search of the premises revealed only four pairs which Hague claimed were for his personal use.

Hague moved to Reid Street in Darlington and Yvonne Wood, for Darlington Council, told the court: “It is believed that if they (the officers) had gone to Reid Street they would have found a stack of glasses.”

Mrs Wood said that over a year-long period between October 2014 and 2015, Hague placed about £700 worth of orders for the cheap sunglasses over 32 transactions.

He went on to make more than £1,000 by selling them at a price six times higher than he paid for them.

Genuine Oakley replica sunglasses sell for upwards of £100 in the UK and in court, 23-year-old Hague admitted two charges of selling goods using a registered trademark that they were not entitled to bear.

Mitigating, Stephanie Thompson said Hague split with this long term girlfriend in February last year and was struggling for money after moving to Darlington from Stockton.

She said Hague believed at the time that the glasses were genuine and did not think he was doing anything wrong.

Magistrates said they did not believe that Hague truly thought that a £5 pair of sunglasses from China were genuine Oakley replica goods.

They fined him £80 and ordered him to pay £500 costs and a £20 victim surcharge.

Replica Oakley Flaunts Its Culture in New Branding Effort Plans to get as famous as Red Bull By Joan Voight

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Oakley, maker of replica sunglasses and sports gear, is throwing open the doors to the inner sanctum where its products have been mysteriously designed, in the hope of joining the ranks of high-flying sports performance brands like Red Bull and Nike.

Owned by huge Italian eyewear company Luxottica, replica Oakley will launch its first global marketing initiative in early April. Unlike past product-focused ad campaigns, the upcoming effort, called “Disruptive by Design,” seeks to tell the story of the brand’s culture.

Oakley is using previously unseen stories and materials from its 39-year history—plus an introductory video narrated by actor Kevin Spacey—to position itself as a hub for groundbreaking design that goes beyond sports eyewear. “Disruption has always been core to our DNA and for the first time, we are giving insight into our practices,” said Tom Cartmale, global brand communications director. Along with making an emotional bond with loyalists, the goal is to attract creative and design-savvy millennials, he said.

Experts say the brand has necessary the street cred. “cheap Oakley is one of the few established eyewear and lifestyle brands that has permission to follow a strategy of disruption with the hard-to-impress millennial set,” said James Wright, senior partner at Lippincott, a brand consultancy. But to pull it off, the brand must “provide differentiated experiences that appeal to the target in a way that drives viral excitement.”

Oakley has been operating in the sports lifestyle space with major brands like Red Bull and Nike for a while, “but we focus more on craftsmanship,” said Cartmale. The company will continue to sponsor elite athletes and hobnob with the Hollywood set, but “it’s time for our brand point of view to be better known,” he said. When it comes to social media, for instance, fake Oakley sunglasses has a respectable 2.2 million fans on Facebook—but that’s a small following compared to Red Bull’s whopping 43 million Facebook supporters and Nike’s 17 million fans.

Oakley worked with four23, a London-based studio, on its marketing campaign, which will span print, out of home, digital, film, direct marketing, social media, events and experiences. Initially, the work will feature company founder Jim Jannard and the company’s futuristic “design bunker” headquarters in Southern California, which was designed by CEO Colin Baden.

New retail displays include an interactive display for snow goggles that features a nine-foot transparent skull and an immersive video that puts you on the track with a Super-cross motorcycle racing champion, using replica Oakley’s next-generation virtual reality headset.

At the same time, the brand campaign serves a pragmatic purpose, paving the way for Oakley’s outlet expansion into wearable technology. (Think Google Glass and Fitbit.) Cartmale confirms that the company is working on new digital eyewear designs and is exploring customized products that use face mapping to tailor a pair of replica glasses or goggles specifically to the user’s dimensions.